"Design, like the great Massimo Vignelli once said, should be semantically correct, syntactically consistent and pragmatically understandable."

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I believe in crafting

Visually powerful, intellectually elegant and timeless visual brand solutions.


Who I am

Christopher Reed is an American senior designer and creative director specializing in trademark design with modernist principles, graphic identity and branding. He runs an independent graphic design studio in Richmond, Virginia collaborating with clients and providing visual brand solutions worldwide to grow their business through distinctive, meaningful and emotive design.

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What I do

By nature, Christopher Reed is a problem solver to businesses who need a visual solution in a saturated marketplace. He utilize graphic design as a problem solving tool, and introduce order and simplicity to complex or unfocused systems. The end results are ultimately unique, original and most importantly honest visual solutions, that aid in distinguishing any company from its competition.

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Blog Posts

Aug 19, 2020

How are you lovely people? I've been inactive with my blog posts for quite some time now, it seems. I bet you're wondering where I disappeared to? Let's just say a LOT of things happened while I was gone, here's a brief overview of where I've been and what I was doing:

Defining the Positioning of a Brand
Aug 21, 2019

Recently, I came across some fascinating information on a tool that can help anyone define the positioning of a client's brand. Created by JustCreative founder Jacob Cass, the Brand Personality Slider is a...

5 Design Principals You Should Know
Jul 22, 2019

There are rules in graphic design that every designer should practice in order to help you communicate your intended message easier. Here are the top 5 principals that I use everyday as a graphic designer.

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