DESCRIPTION
Created the corporate identity, other elements and trademark design.
When
August 2018
The Corporate Umbrella is a concept centered around helping smaller brands with consulting and partnership to ultimately aid in developing and strengthening their brand.

When thinking of this design, I had to learn what exactly a corporate umbrella was. By definition, a corporate umbrella is a large, generally successful brand name that oversees smaller companies belonging to the same corporation. Keeping this in mind, I designed a trademark that visually showed just that. Using a single mono-lined stroke as the structure of the umbrella allowed for a cleaner and more corporate feeling. Placing the text under the umbrella is a nod towards the main definition of the word "corporate umbrella".
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